Lesson 6: Who are your believers?

This is part of a series introducing you to Claxon University, where nonprofits can learn everything I know for $949.

Claxon University’s first course is Words on a Mission. Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post in this series, I’ll share what the question is, along with a snippet from the video lecture.

Lesson 6: What are your believers?

Lesson 6: Three Types of People from Claxon University on Vimeo.

Word of the Week: Believer

A believer is someone who accepts something as true. Watch this quick video and see if you’re engaging your believers, wooing agnostics, or trying to convert atheists.

Who are your believers? Are you showing them the love?

Benefits, Believers & Poetry

Last week, I had the great, good fortune of spending two days In Twisp, Washington with organizations from Central and Eastern Washington. Talk about inspiring! They were a dedicated group and stuck with me as we covered a whole lotta territory in record time.

One of the many topics we covered (which included, but was not limited to: birthdays, food, dates with babies, rowing and snake eyes) was talking about the benefits of your organization rather than the features.

This is one of those topics that is an eye opener every time it comes up at a training.

Here’s a short list of features and benefits:

tutoring | knowing how to read
family planning | access to choices
education | expanded opportunities and/or connection to heritage
theater | inspiration

Super smart dude Zan McColloch-Lussier over at Mixtape Communications asks the question, “What business are you really in?” For instance, the business of tutoring or of teaching people to read? Most organizations would say, “The teaching to read business!” And yet, when asked what they do, they talk first about tutoring and then about reading.

Tutoring is how you get to your why, i.e. you tutor kids so they can read.

We also had a breakthrough moment around Believers, Agnostics and Atheists. Really, seriously, you can’t convert atheists. (Here’s a short video for those that still think they can.)

This group was also full of poets, musicians and artists. (Happy birthday sounds so much better when there are some singers in the group!). Here is a poem by one of the students on the Inspiration Sector.

When you are at a party and the conversation pauses,
You tell people that you work for causes,
Oh…they say…you work for a non-profit,
You look them straight in the eye…and say stop it!

Solving issues is my nectar,
I work in the Inspiration Sector!

So glad I work in the Inspiration Sector and got to be inspired by this fantastic group of change agents!