Marketing for Good

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Marketing can be a force for good. It can also be complicated, confusing, and downright nerve-wracking. With unlimited options and limited resources, what do you do?! Listen to this podcast! : )

Each week, join marketing expert Erica Mills Barnhart as she talks with thought-leaders, does live marketing make-overs, and hosts mastermind classes where she covers topics like messaging, goal-setting, audience identification, and employee happiness. You will get motivation for your mind and inspiration for your heart. You will learn how to think differently about marketing so you can do marketing differently. And get better results with less stress and more joy. For you and your team.

Whether you work for a for-profit corporation or a non-profit organization, if you’re out to make the world a better place, this podcast will give you the insight and inspiration you need to market your mission with clarity and confidence.

About the Host: Erica Mills Barnhart 
Erica is on a mission to unleash the power of words as a force for good. She is Founder & CEO of Claxon, a training firm that teaches those doing good how to get noticed and has worked with the Bill & Melinda Gates Foundation, PATH, Bellingham Food Bank, Group Health Foundation, King County Library System, and hundreds more. She is the author of Pitchfalls: why bad pitches happen to good people and the inventor of The Wordifier. She wrote the Stanford Social Innovation Review article, Great mission. Bad statement. Why the social sector should worry about words, which was one of the top read articles of 2016. Erica is a Senior Lecturer at the University of Washington’s Evans School of Public Policy & Governance and former co-director of the Nancy Bell Evans Center on Nonprofits & Philanthropy. She is a lover of words in general and adverbs in particular.