I love(rize) you!

BackgroundHEARTLIGHTS-01Love. A simple word. A powerful word. A word chockablock full of emotion.

Yet not a word we tend to use when referring to donors or supporters or others who are critically important to the success of our organization. Which is weird, when you think about it, because you generally feel “deep affection” for people who make you successful, right?

Likely the word love is too loaded. And too closely associated with behavior that would be (ahem) inappropriate in the context of a professional relationship.

So let’s give Dr. Jen Shang Sargeant a great, big THANK YOU for coming up with an entirely new, entirely appropriate, and entirely awesome word: loverize!

Listen to this week’s podcast and fall in love with the word loverize…

How will you show the people who help you succeed (or just make you really, really happy) that you loverize them?

Liked this? Get more.


  1. Michael Smith says:

    I “loved” listening to this, but am still a bit confused. I need to hear the new word “loverize” used more in a sentence or even 2 or 3 sentences. Would you use “loverize” in talking about your organization or in a fundraising letter? Or is it just a fun word to throw around in-house as in your question above?


    • Erica Mills says:

      Hi Michael–You would loverize in a fundraising letter but not use the word “loverize” in said letter. For instance, if you said something like, “Because of your amazing gift, 100 girls will become leaders this summer. You rock!” That’s loverizing on your donor. But you wouldn’t say, “We loverize you, dear donor, for making your amazing gift.” To my mind, to loverize your donors–or volunteers, or staff, or board, or whomever–is about gratitude. Lots and lots of gratitude. It’s a state of mind that comes through in your communication. Does that help?

      Thanks for your question!

Speak Your Mind