Maximizer: a very important non-word

Maximizer isn't in the dictionary.It turns out that “maximizer” isn’t an official, Old English Dictionary-approved word. This is weird to me.

The people I know in the iSector--or social good space or for cause or whatever else you call it–are full-on, all-out maximizers. If we’re not trying to maximize our impact–our collective shot at making the world a better place–then what are we doing?

Based on a quick Internet search, it appears that a tanning product is the world’s foremost “impact maximizer”. This is more than a little discouraging. You and I are in the presence of people who maximize impact for a living and yet it’s a tanning product that gets all the glory.

I’m pretty sure the world will end up a better place if “maximizer” becomes synonymous with “someone who maximizes impact to make the world a better place” instead of “something that does a good job of tanning my skin.”  So I don’t care that “maximizer” isn’t technically a word. I’m still going to use it.  To seal the deal, I added it to the Claxon Lexicon. (Take that, OED!)


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  1. […] Non-word: very handy attention-grabbers May 9, 2012 By Erica Leave a Comment var addthis_product = 'wpp-264'; var addthis_config = {"data_track_clickback":true,"data_track_addressbar":false};if (typeof(addthis_share) == "undefined"){ addthis_share = [];} A non-word is a word that’s not recognized as “legitimate” or not approved given the circumstances. Non-words can be handy. They include gems like blub, proact, and maximizer. […]

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