“Top 5 Words to Avoid” Featured on Kivi’s Nonprofit Communications Blog

Kivi Leroux Miller

Kivi Leroux Miller is one of the leading voices in DIY nonprofit marketing. Her blog, Kivi’s Nonprofit Communications Blog, is full of practical, do-now tips for do-gooders.

Two weeks ago on her main site, Kivi wrote a piece on the pitfalls of wordiness in messaging and how to fix lengthy writing habits. I got down in the word weeds with a guest post outlining the top five words to avoid in your messaging.

Learn why these words should be booted from your messaging vocabulary:

  • Provide
  • Just
  • Trying
  • Self-sufficiency
  • Thriving Communities

Pick the one you use too much and then take the One Less Word Challenge. How will you replace it?

Liked this? Get more.


  1. […] a fan of banishing, avoiding and snipping away words. (Here are five I advise you categorically avoid. And one very controversial  one–nonprofit–that I […]

  2. […] an exclamation point on everything, it probably means you’re using boring words (like, say, provide). Let your exclamation points take a nap while you forage for some spunkier […]

Speak Your Mind