Believers, Agnostics & Atheists

The general public is not a target audience! Learn how to avoid this pitfall and focus your message to the people who matter most to your cause.

Believers, Agnostics & Atheists from Claxon Marketing on Vimeo.

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  1. Jim Welch says:

    Hi Erica,

    I totally enjoyed your video Believers, Agnostics, and Atheists. And I enjoy that you said, “this is a bit controversial”.

    Well I love India, Nepal, and Bhutan…….this is where I work. Specifically with women that have been down trodden through a maze of reasons.

    Out of India comes one of my favorite speakers… I share that link below. Also a bit controversial 🙂

    • Thanks, Jim, for offering a really thought-provoking take on “atheism” to the conversation. Very, very interesting.


  1. […] of your WHY as a flag you fly that makes it easy for people who also believe what you believe (a.k.a. your believers) to find you, connect with you, and engage with you. Wave your flag proudly, my […]

  2. […] be clear on what a persona is. Personas help you decide how to most effectively engage with your believers. They are a fictional representation of your ideal supporters. They help you get into the heads and […]

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