“I work for a non profit.”

Dan Pallotta's ad campaign to get people "over" overhead.

The topic of renaming the non profit sector came up a lot at the Washington State Nonprofit Conference last Friday. That’s because Dan Pallotta, author of Uncharitable and shaker-upper-of-all-things-traditionally-nonprofit, gave the keynote. He’s the guy who pointed out that, in … Continue reading

Nonprofit Marketing Makeovers

Makeovers. They’re all the rage. And nonprofits deserve them just as much as Norma Jean (who became Marilyn after she was made over). Instead of thinking of extreme, think ‘mini’. Check out my presentation from the 2012 Washington State Nonprofit … Continue reading

Thinking Big at #WSNPC

Earlier today, I spoke at the 17th Annual Washington State Nonprofit Conference. My goal was to offer up content that gave people something to think about and something concrete to do. Some big thinking and some let’s get ‘er done. … Continue reading