Bootcamp Week #9: Share & Use (this week’s vid) You’ve got your Messaging Framework. Now what? Now you make sure staff, board and volunteers all know about it. And you make sure that everyone practices the Top-Level Message for at … Continue reading
DIY Nonprofit Messaging Bootcamp: Step-by-Step
February 28, 2011 By 1 Comment
Over 300 organizations survived the inaugural Nonprofit Messaging Bootcamp. Congrats to each and every one of them! If you still want to get your organization’s messaging booty in shape, download the Nonprofit Messaging Roadmap and a Messaging Framework and then work … Continue reading
Messaging Fluency & MSG
February 22, 2011 By Leave a Comment
Bootcamp Week #8: Supporting Messages by Audience (this week’s vid) What’s the difference between ‘advanced’ and ‘fluent’ when it comes to speaking a language? Your ability to calibrate to different audiences and settings. For instance, it’s one thing to tell your … Continue reading
The 2 Biggest Messaging Pitfalls & How to Avoid Them
February 8, 2011 By 1 Comment
Bootcamp Week #6 Avoiding Pitfalls (this week’s vid) Pitfall #1: Talking about features vs. benefits For most people, it’s much more comfortable to talk about how we do something than why. The why can feel nebulous, squishy. Better worlds, opportunity … Continue reading
Mental File Folders
January 12, 2011 By 6 Comments
Bootcamp Week #2: If you’re just joining the Bootcamp, here’s what you need to do to get started: 1. Download the Nonprofit Messaging Roadmap, 2. Sign up for our free Tune-Up Tuesday videos, and 3. Complete messaging to-do’s outlined for you each … Continue reading
