Fun with Network Mapping

fallingFundraising and marketing teams often trip over each other’s feet when dancing the Marketing-Fundraising Tango. This can be especially true when it comes to managing relationships with individuals who engage in multiple ways, e.g. someone who volunteers, hosts a table at the annual auction and is a major donor.

An exercise called Network Mapping is a handy way to avoid those awkward missteps and deepen relationships with key supporters.

We learned about Network Mapping in Beth Kantor and Allison Fine’s excellent book, The Networked Nonprofit. The authors of the book, along with Danielle Bridiga and Marc Sirkin, gave a Care 2 Webinar on the Networked Nonprofit.   (Here’s a link to a summary and the recording over at the Care 2 Frogloop blog…great fodder for a rejuvenating lunch.)

In a recent blog post Beth Kantor summed up the questions you ask when doing Network Mapping, “When you map your network, it tells you a story.  Who is connected to whom?  How are they interacting?  Where are the clusters?   Who are the influencers? Who are the bridge builders between clusters? Who is in the edges?  Who isn’t connected? Who should I spend my time responding to and cultivating?   The analysis looks at frequency of interaction, relationship structure (two-way, one-way), and helps reveal structural similarities.”

See how handy it could be for fundraising and marketing teams to have a shared understanding of the answers to these questions?!

There are many ways to do Network Mapping, many of which are laid out in this blog post by Beth Kantor, the Network Mapping It Gal of our time. Our favorite approach for first-time mappers is to use low tech tools like crayons or post-it notes to map out your network.  Sounds old-school and it is–it also works really, really well.

Has your organization mapped its networks? Any success stories to share?

Top Three 2010 Nonprofit Must-Reads

2010 has been a mighty good year for books packed with ideas for people wanting to make the world a better place. Below are three of our favorites. They had us nodding our heads, posting snippets on Facebook, and saying things like “Exactly!” and “Right on!”over and over again.

As you cozy up for some autumn reading, we urge you to add these to your stack. And, if you buy them off Amazon today, you’ll get 34% off the list price. Nice! Buy them. Read them. Take notes. Share them. You won’t regret it.

Three 2010 Nonprofit Must-Reads:

1. The Networked Nonprofit: Connecting with Social Media to Drive Change, Beth Kantor and Allison H. Fine

Our Favorite Quote: “Tools will come and go, but strategy sustains organizations.”

2. The Nonprofit Marketing Guide, Kivi Leroux Miller

Our Favorite Quote:  “Focus on the basics first, and do them well.”

3. Uncharitable, Dan Pallotta

Our Favorite Line:  “If we have the courage to be true to our most daring ideas, the ideology will have to surrender to their magnificence and our determination to make them real.”



Are we missing any good ones?  Please share your suggestions below.