Leading a million revolutions

Sometimes a piece of writing is so powerful in its elegance that it stops you in your tracks.

In a recent Harvard Business Review post, Umair Haque, wrote one of those pieces. It is a powerful call to action for anyone working to make the world a better place. The piece is called, How to Fix Your Soul. I’d strongly encourage you to read it in its entirety, but wanted to share this:

“I don’t want a revolution. I want a million tiny revolutions. Awakenings to the heart-stopping commandment life gives to the living: to believe in life. Weary and directionless in the desert we may be — yet, the future, a sunlit ocean, never ceases singing. Sometimes, all we have to do is listen.”

Which he follows with this:

“Each and every one of us is a leader. Some of us just don’t know it yet.”

Which mini-revolution are you, or will you, lead?

1,000 chances to make the world a better place

Words, winkies, Wizard of Oz

Be like Dorothy: command your words (or your Winkies) to make the world a better place!

Most of us could be more effective if we paid more attention to the words we use and how we use them.

I’m not talking about big speeches here. I’m talking about day-to-day word choice. I’m talking about what you say when you open a meeting and close an email. I’m talking about which words you use in the executive summary to a new report or the intro to your annual report. I’m talking about talking to donors, customers and anyone else you come into contact with in a given day.

The average adult uses around 15,000 words per day. That means that, on any given day, you have 15,000 chances to make the world—your world, our world—a better place.

You’re a word expert–own it

Whenever someone says, “I’m not good with words,” I cringe. What they’re really saying is, “I never learned what a gerund was in English class and am therefore not ‘good with words’.”

Hogwash.

Being good with words isn’t about syntax and grammar. It’s about finding words that give voice to your vision.

In his book, Outliers, Malcolm Gladwell established the 10,000 Hour Rule—basically, that you can become expert in anything after 10,000 hours of deliberate practice.

This infographic shows how long it would take, in years, to become an expert if you did deliberate practice for a certain number of hours per day. The average is 9.6 years, assuming you practice 20 hours per week.

Here’s how this relates to you being a word expert: Let’s be generous and say you started talking, really talking (meaning stringing together cohesive sentences) when you went into Kindergarten. Even if you zoned out for big chunks of time in school, you were still probably eking out 2 hours of “deliberate practice” per day, five days a week.

That means that, on average, it took you 20 years to become a word expert. Roughly by your mid-20s when, coincidentally, your frontal lobes—the part of your brain in charge of concepts and abstract thinking—becomes fully developed.

In sum: by around the age of 25 you had practiced enough and had the brain development to be a full-fledged word expert.

If you are over the age of 25, the “I’m not good with words” excuse simply doesn’t hold up. So best to stop using it, accept your status as a word expert and start using that expertise to your advantage.

Words are like Winkies

In the Wizard of Oz, the Wicked Witch of the West calls on her Winkies to destroy Dorothy and her crew. Winkies are not brave; they are dutiful. They have to do whatever their master says.

When the Winkies’ master was the evil Wicked Witch of the West, they did bad stuff (usually related to killing things). After Dorothy successfully kills the Witch (by accidentally dumping water on her, oops), they do good things because Dorothy is nothing if not nice.

Words are like Winkies—they will do what you ask them to do. They are dutiful. They will serve you well if you use them well. The can help you be a more effective leader and make the world a better place.

1,000 chances to make the world a better place

A key piece to being an expert at something is the intentionality you bring to it, whatever ‘it’ is you are out to master. If your ‘it’ is more effectively using words to give voice to your vision, this means deciding how many of the 15,000ish words you use in a day you are going to use intentionally.

Can you be intentional with 1,000 of your words today? (As a point of reference, this post is about 700.)

This could be in a meeting with staff, or lunch with a donor, or in an email you write to a colleague at a partner organization. Heck, it might be a chat with your accountant or teenager.

Remember: Those words are like 1,000 Winkies waiting for you to give them orders. They are your 1,000 chances to make the world a better place today. 

 

Help your board get over its messaging hiccups

Help your board get over its messaging hiccups

Last week, I got to help board members from three different organizations find their words. One of the biggest hiccups they faced was using jargon and/or acronyms. On the receiving end, these both sound like blah, blah, blah.

Staff bandy about some blah, blah, blah with the best of them. Don’t get me wrong. But since board members don’t talk about the organization as often as staff, they don’t have as many opportunities to shake the habit.

If your board members are struggling to de-jargonify their personal pitches, teach them this trick: as soon as they hear themselves use jargon or an acronym, have them pause and say, “Here’s what I mean by that…”

This allows them to keep some words and terms that are comfy to them (which is often important in order for them to let their passion shine through!) while making it understandable to those not as familiar with your mission and work.

Any other tips and tricks to help board members get over messaging hiccups?

Get off message & on belief

Don’t be a messaging robot.

Earlier this week, I was invited to give a workshop for 501 Commons volunteers. My advice to get off message raised a few eyebrows. Don’t we want everyone ‘on message’?! Nope, you want them ‘on belief’. Here’s what I mean.

You aren’t successful if every single person in your organization answers the question: “What does your organization do?” in the exact same way.

You’re successful if everyone answers that question using your 3 key words in a way that reinforces what you want to be known for with passion, energy and conviction.

Supporters want to engage with an organization that has a compelling way of addressing a cause they care about.

Word-for-word ends up being robotic. Robotic isn’t compelling.

Worry less about being “on message” and more about attracting staff and board who are “on belief”–you’ll go further, faster and with less effort.

(Here’s guidance on how to help your organization find its 3 key words.)

photo credit: Ѕolo via photo pin cc
 

Is your mission guiding or motivating?

mission, marketing, communications, fundraising

Image by © Royalty-Free/Corbis

When something is “mission-driven”, it means it is guided by mission: mission-driven strategy, mission-driven communications, mission-driven staff.

When something is “mission-motivated”, it means the mission offers a motive for action: mission-motivated messaging, mission-motivated marketing, mission-motivated fundraising.

Be clear on when your mission is guiding and when it is motivating. There’s a big difference.