376 Ways to Give Good Gratitude

Heart shape handsDid you feel a slight shift in the atmosphere last Wednesday at 1pm Pacific? A wave of well-being that you couldn’t place? A yearning to thank your barista just a little bit more vociferously than usual?

That’s because right about then me, Shanon Doolittle, and about 250 of our closest friends were dishing about good gratitude. Good grief did we have fun!

Shanon always wows with her practical, yet totally inspired tips for donor love.  The Goddess of Gratitude did not disappoint. (I wasn’t actually counting but I think 376 is a pretty good guestimate of how many ideas Shanon gave out during the webinar. All very doable, by the way.)

Want to hear a surprising thing Shanon said about writing a thank you note?

Don’t start with: “Thank you for…”

Nope, start with something zippier. You expect a thank you note to start with the words “Thank you.” The expected rarely dazzles a donor. (The Wordifier has your back when it comes to finding better words, don’t you worry.)

Kiss boring thank you notes to curb and get your gratitude train going full steam ahead as you head into 2017.  Listen to the recording of this free, fun-filled webinar.

(Plus you’ll learn how Shanon and I met, which is a fun little story.)

Listen right here, right now. >>

 

#GivingTuesday Gratitude (& a free webinar)

gratitude, fundraising, free webinarPhew. You made it through another #GivingTuesday. Awesome!

Now what?

Have you thought about how to thank the fab donors who donated to you on #GivingTuesday?

Have you pondered how you’re going to handle the thank-then-turn-around-and-ask tango that happens between #GivingTuesday and year-end?

Do you have ideas for how to infuse gratitude into your donor loooooooove strategy so you have an explosive, joy-filled fundraising year in 2017?

Maybe a tidge? Maybe not at all? Maybe you have but want new ideas for changing things up?

Well have I got good news for you: I’m doing a free webinar next week with the Goddess of Gratitude, Shanon Doolittle!!!!

Gratitude-a-palooza: A gazillion ways to make your donors feel like rock stars
Wednesday, December (yikes, December!) 7, 2016

 

1-2Pm Pacific

Can’t join us live? No big. It’ll be recorded. But you have to sign up to get the recording. So sign up, sit back, and soak up all the ideas me and Shanon have to share with you.

Oh, yeah, we’ll also have lots of time to answer your questions so bring ’em on!

Webinars, Sumall, and bobby socks

It’s Sumall. That magical, fleeting time when Summer transitions to Fall. Personally, I have a total crush on Sumall–it’s still light out when I wake up, but the vibe is decidedly calmer. BBQs and shorts give way to soups and sweaters.

Leaves change. Light shifts. Love it.

That shifting of light and leaves doesn’t just mean swapping out your wardrobe, however. It means it’s time to put away your hula hoop and head back to school.

Confession: I have resisted doing webinars. I like seeing people learn. Watching someone’s face light up when they “get it”. But one of the things that is extremely, very, exceptionally important to me is that everyone who is on a mission to make the world a better place has access to info to help them do their job as efficiently and effectively as possible. And that means eeking out everything the internet has to offer when it comes to on-line learning and doing. That’s why we created the Wordifier. That’s why we launched Claxon University. And that’s why I had to get over my aversion to doing webinars.

And I’m really glad I did. Because in August, we offered our very first webinar. And, well, wow. 500+ people signed up. We covered a ton of tips and tricks about putting your words on a mission. And we had a good time, despite a few vexing tech glitches. (If you missed it, you can listen here.)

We had so much fun and got so much great feedback that guess what? We’re going to offer another webinar. This one will be about…drum roll please…

The Secret(s) to Successful Year-end Appeals

October 12 from 1-2 Pacific


Like the Wordifier, and Claxon U, you’ll be able to access this webinar wherever you are. And whenever you want. Will it be more fun to join the webinar live? Well, of course, silly. You get to make comments, and ask questions, and get answers. On the spot. But we all know you’re busy, so sometimes joining live won’t be possible. No problem whatsoever. The webinar will all be recorded. Ready and waiting for you to watch whenever it works for you. (See a theme here…?)

If this one goes well, we might just add webinars to our regular docket of offerings. We have lots of ideas for webinar topics: How to Write Killer Calls-to-Action, Gratitude as an Engagement Strategy, How to Test Your Messaging with a Shoestring Budget.

I’m curious: what webinar topics would you like me to see Claxon offer? Let me know in the comments.

You’ll be seeing more from me and the team about this webinar, but if I were you (because, yeah I admit it, I’m a planner), I’d sign up and get it on your calendar right this very minute. It’ll up the odds you can join me live. #Funsies

Happy Fall!

bobbyP.S. Curious about the bobby sock reference? Sign up for the webinar and I’ll tell you what that’s all about. It has to do with one of my favorite back-to-school outfits and a secret snatched from neuroscience that you’ll be able to use to great effect in your year-end appeal. Oh the suspense!

Post Readability Stats: Reading Ease: 77.3, Grade Level: 5.2

Alert, alert: We’ve got a gratitude deficit on our hands!

thank you in metal typeIn sifting through the data from our Wordifier research (the free tool that helps you amplify your words), I came across a startling–and depressing–discovery:  Not all nonprofits are thanking their supporters!

Gasp. Sigh. Forehead slap. Yipes!

The word ‘thank’ (as in ‘Thank you’) showed up on 54.3% of the websites. ‘Thanks’ made an appearance on 34.6% of the sites.

If we’re being generous, that means that some form of gratitude shows up on 88.9% of nonprofit websites. But in perusing the raw data, it looks like organizations who use one of these words, also use the other, meaning organizations that loverize their donors double down on that love, i.e. some form of gratitude likely doesn’t show up on 88.9% of the websites, but rather a smaller number of websites.

That there are any nonprofits with gratitude-less websites hanging out on the interwebs should be a wake-up call to us all. Gratitude is free, bountiful and feels awesome to give and receive. Here’s a Language Lab podcast devoted to the amazingness that is gratitude.

When we gather the Wordifier data in future years, I want us to be living in a world free of gratitude-less websites.

Thank YOU, dear reader, for being awesome and amazing and doing the wonderful work you do to change the world!

 

Now that’s how you say Thank You!

I’ve written a fair amount on this blog about gratitude and giving thanks. It’s super duper important when it comes to marketing…and life in general.  In addition to ‘non-profit‘ and ‘provide‘, showing gratitude is a soapbox I regularly haul out and hop on top of (look here and here to see what I mean).

So when I got these stupendously awesome thank you notes, I wanted to be sure to share them with you. Cuz who doesn’t need a little inspiration in their life?!

This first one came from Michael Stringer, one of the conference co-chairs of the Oregon Nonprofit Leaders Conference (which, by the way, is possibly the best run conference I’ve ever been privileged enough to be a part of). Although written on letterhead, which can feel more formal, his thank you is warm, genuine and personalized. Look at how he incorporated the content from my sessions into the thank you by swapping out “elevator speeches” for “pitches”. Love this guy!

Oregon Nonprofit Leaders Conference, thank you, gratitude,

 

 

 

 

 

 

 

 

 

 

The next two are from came our way because, as a way of showing gratitude to Claxon fabulous clients, we  made a donation in their name via Donors Choose so that a third grade class could start a book club. Every single student wrote a thank you note. Every single one. These are two of about 25 that we received. Um…awesome!

gratitude, thank you notes, Donors Choose

If  8  year olds can knock gratitude out of the park, so can you! Your thank yous don’t need to be fancy–they need to be genuine, heart-felt, authentic.

Be creative. Have fun. Notes, phone calls, social media shout-outs, profiles in your newsletters–the ways in which you can show gratitude are almost endless. How will you show gratitude?

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