Do Good. Get Noticed.
Do you have a specific type of reader in mind when you write your fundraising appeal, newsletter, brochure, blog, Facebook post…? You should. This is where personas come in. Creating a full-blown persona can feel arduous. Thank goodness for Tom … Continue reading
On April 25, 1944, Dr. Mary McLeod Bethune and others incorporated the United Negro College Fund. They believed that it was time to “reject the prejudices of the past and consider the inner person.” Their first fundraising effort garnered $760,000, … Continue reading
