Heads & Hearts

Mission-motivated organizations (nonprofits and social enterprises, I’m talking to you!) talk a lot to people’s heads. If you want more engagement, speak to their hearts. Find out how in this video!

Paralanguage: The power of non-verbal communication

How you say something is as important as what you say. Paralanguage is the non-verbal communications we send out as we use verbal communication. Is it affecting what you’re saying?

Paralanguage: The power of non-verbal communication from Claxon Marketing on Vimeo.

Back to School with the 1,2,3 Marketing Tree

It’s the first day of school in our neck of the woods. Time to get back to the basics. Claxon’s 1,2,3, Marketing Tree gives you the basic steps for your organization to inspire action and engagement (i.e. market itself) in a way that’s simple, effective and fun. Yep, yep! Find out how in this quick video.

 

1, 2, 3 Marketing Tree from Claxon Marketing on Vimeo.

Connect through Humor

Free and abundant, humor can be a great way to connect people with your cause. Hear two funny examples of using humor to advance your mission.

Connect through Humor from Claxon Marketing on Vimeo.

Elevator pitch – Door opener or Deal closer?

Earlier this week, I made the case for having a good Elevator Pitch. But let’s be honest: creating an elevator pitches can be stress-inducing. It doesn’t need to be! Watch this short video for tips on how your nonprofit can open more doors with a simple elevator pitch.

Elevator pitch – Door opener or Deal closer? from Claxon Marketing on Vimeo.