Earlier this week, we looked at how a name can frame an issue or idea. So can color. The AIDS movement brought “color for a cause” into the mainstream with the red ribbon. Susan G. Komen took it to new … Continue reading
Word of the Week: Framing
February 13, 2012 By 1 Comment
This is the first in a new series called Word of the Week. Each week, we’ll take a different word or expression and look at how it can help you create better messaging, punchier copy, and more engaging content. This week’s … Continue reading
Messaging Tip: Getting your features & benefits to inform & inspire
February 6, 2012 By Leave a Comment
Ah the elusive balance between informing and inspiring. How do you compellingly speak to the features of your work and the benefits while keeping it short n’ sweet? If you’re wrestling with this, the approach we used for this Microsoft cause campaign might be … Continue reading
Dreaming of words
January 27, 2012 By Leave a Comment
A few weeks ago, I wrote about dreaming in action, about how ‘dream’ is both a noun and a verb. I encouraged us all to live our dreams every day. It was lofty, existential stuff. This week, I’ve been dreaming … Continue reading
Brand is Lame
January 19, 2012 By 1 Comment
I’ve been thrilled to hear more and more mission-driven organizations talk about their brand. It’s downright happy-making. In this day and age, understanding your organization’s brand is imperative if you want to stand out while staying grounded. When the three … Continue reading
