Do you wish your organization had engaging and effective messaging, laser-focused, mission-driven marketing, social media savviness, and a supportive, awe-inspiring peer network?

Read on…

The Accelerator is a six month program designed for at least two people from your organization to attend. Why two or more people? Because non-profit marketing is a team sport.  To truly advance your mission, it takes more than one person to make it happen.

There are four key components to the Accelerator:

• A two-day intensive training: You will create a laser-focused plan for engaging your key supporters that integrates the latest in social media, while taking advantage of the benefits of tried-n-true tactics. Your plan will directly support your organization’s most important goals and you walk away knowing exactly how to achieve those goals. You will also develop messaging that makes you happy when someone asks, “What does your organization do?” You will know a process for creating marketing plans and messaging that are possible to do given the realities of being a busy non-profit professional.
• Six months of group coaching. At the end of the two-day intensive, you will identify immediate next steps and potential pitfalls. You will come together for a 60 minute phone meeting each month to give updates on what’s working and where you might be stuck. You will get specific input and ideas on how to overcome hurdles so you stay on track and build an organizational culture that uses marketing as a mission-critical tool. Your mission-minded colleagues will be there for you every step of the way…and well after the Accelerator is over!
• Mid-Way Refresher: Three months into the program, you will have tried a lot and learned a lot. This is when you’ll want to regroup and rethink. You’ll be remembering some of the things you learned in the two-day intensive…but not quite remember how to do them. So we’ll come together, do a refresher on key topics, and make sure you’re focused on what’s most important for your organization and how to make it all happen.
• Half-Day Capstone. After six months, we will come together one last time as a group. You will identify action steps for the next six months and three potential pitfalls that could undermine your plan and share how you will avoid them. You will know what you need to do to keep achieving your goals, celebrate the massive amount of progress your organization has achieved over the past six months, and bask in the glory of knowing you have the tools and training you need to keep accelerating toward your goals.

All the sessions will be highly interactive and exceptionally fun. Really, really fun. We will integrate technology and social media to stretch our learning and expand our community. You will get loads of real life examples, lots of ideas and gain the confidence and skills to put your plan into action…and keep it motion.

“The Accelerator offers savvy, professional, dynamic, smart, interactive support towards marketing and communications planning, messaging & goal-setting.”

• Learn more about The Benefits of this one-of-a-kind program.
• Peruse the FAQs for more nitty gritty.
• Ready to register? Go for it!

The Instructor

Erica Mills, founder of Claxon and long-time non profit enthusiast, will be your instructor. Erica spends her days and nights (literally, she doesn’t sleep much) thinking up new ways to take all the info that’s out there, put it together with what she knows about non profit marketing and make truly exceptional trainings for non profit professionals. She teaches at the University of Washington, has guest lectured at the University of Chicago and has done a whole heck of a lot of workshops, trainings and seminars. You can learn more about Erica here. You can also see what other nonprofit professionals have said about her workshops and get a taste of her teaching style here.

“Erica is a dynamic, effective presenter. She incorporates her high energy and humor into informative, practical material about nonprofit marketing and communications. Time spent working with Erica is a wise investment in building valuable in-house skills.”
Mauri Ingram, Whatcom Community Foundation