 |
Inspiration & information.
|
Presentation Topics
While every presentation is tailored (cuz canned presentations are the pits!), these are some topics Erica talks about on a regular basis:
- Mastering Nonprofit Messaging: Your what, who, how and why. The building blocks of messaging that dazzles, informs and engages. From elevator pitches to website copy, we’ll cover how you create it and how to keep it consistently awesome.
- How to Perfect Your Elevator Pitch: We all know those first few sentences you say about your organization are critical. And yet, we biff them time and time again. In these sessions, we focus on crafting elevator pitches that electrify while passing the “will board and staff all say it” test.
- Marketing Your Mission: It’s not easy, but with a concrete, easy-to-remember approach, it can be pretty straight-forward. Using the 1, 2, 3 Marketing Tree as our guide, participants learn the simply marketing method that hundreds of non profits have successfully adopted and used.
- Marketing for Fundraisers: Deepen your donor relationships by making it easy for them to spread their passion for your mission and engage their networks.
- From ‘Non’ to ‘On’: If you want your group fired up about doing good in the world, have Erica come talk about the iSector. And then stand back and watch people create some serious awesomeness in the world!
Don’t just take our word for it! See what non profit and foundation staff and board have said after seeing Erica speak.
“Erica is a dynamic, effective presenter. She incorporates her high energy and humor into informative, practical material about nonprofit marketing and communications. Time spent working with Erica is a wise investment in building valuable in-house skills.”
Mauri Ingram, Whatcom Community Foundation
“Erica challenges the notion of the traditional communications and marketing functions in non-profit fundraising and pushes you to build from the “why” and not the “what or the how”. Erica breaks it down into manageable components and poses the framework in a series of easy to digest concepts and questions. Telling your story effectively and the success it will have on fundraising has never been more clear.”
Ray Li, Neighborhood House
“Erica’s presentation today was superb. She took a very difficult subject–nonprofit marketing–and developed it with humor and insight.”
Dave Courtney, Bravo 369 Flight Foundation
“Yours was one of the best workshops I’ve ever participated in – it was truly helpful. I think it’s an absolute must for anybody who does outreach!”
Sherrie Smith, Community Energy Project
“Erica is a very strong presenter with lots of helpful, practical tips. Her extensive background shows. She also brings humor into her workshops, which really helps! One of the things I really appreciated about Erica’s advice was her awareness of “shiny object syndrome.” Erica is careful about picking the communications tools and strategies that are really right for a nonprofit organization’s mission AND resources, and not just jumping on the latest trends.”
Sofia Michelakis, Social Venture Partners
“When I first heard Erica speak at a Branding iSector workshop, it was like seeing the work that I do from a brand new lens. In the brief amount of time that we were able to connect one on one, she was able to provide a critical and revealing perspective of the work that we do and the audiences we try to reach.”
Maile Lono-Batura, Northwest Biosolids Management Association
“I came away from Erica’s session with a new perspective on marketing, mission statements and ways to attract both donors and members.”
Kathy Robbins, Bellingham Assistance League
“Erica is a fantastic speaker and is extremely knowledgeable on the topic of nonprofit marketing. Her sense of humour and energetic pace of facilitation kept the group engaged throughout the entire workshop. I would recommend Erica to any group who wants a highly-skilled trainer with a fresh perspective who really understands what it means to be a nonprofit organization.”
Beth Cougler Blom, Volunteer Victoria
“Your marketing tips have kept my mind spinning with ideas – that’s a good thing!”
Susan Lange, Skagit County Community Action Agency
“We enjoyed every second of our workshop with Erica. It was a great experience and we were thoroughly impressed!”
Hollie Allen, Growing Gardens of Portland
“Thank you for coming to present to our class today about marketing. I was very impressed by the content, the level of energy of your presentation and the ways in which you involved us in your lecture. In addition to being full of hope, your presentation was very informative, and very well-tailored to helping us understand marketing in 75 minutes.” Ellie Kleinwort, University of Washington, Museology
“I took Erica’s class a few years ago and I have to say, even a few years later, the lessons from the class have stuck with me. The passion Erica has for the industry and for helping the sector become more effective in its message was contagious. I really enjoyed the class and highly recommend Erica.”
Wendy Chamberlin, The Bill & Melinda Gates Foundation
“On several occasions, I have had the privilege of participating in Erica’s marketing training sessions. This includes both presentations at conferences and the Claxon Forum. Each time I learn something new about marketing and am inspired to take the next steps needed to promote the brand for which I am working. I find Erica to be a very compelling and engaging speaker. One of the aspects of her presentations which I admire the most is the focus to remember who you are marketing to and what you are marketing. Not to focus on the shiny new object!”
Christie Cotterill, Seattle Aquarium
