The Belief-o-Meter

Belief-o-Meter

 

 

 

 

 

 

 

 
With limited resources to spend on marketing, nonprofits have to be extra, super clear on who they’re trying to reach. Because contrary to popular opinion, the general public is not (not!) a target audience. Watch this quick video to learn how to identify your true believers. Then use this tool to stay focused on them.