We’re not fans of reinventing wheels, but every once in a while, a new wheel is in order! Below are the wheels (a.k.a. tools) Claxon has created to help you do good and get noticed. (If you like these, be sure to sign up for our monthly e-newsletter. You’ll be first to get the latest and greatest!)

1, 2, 3 Marketing Tree
This poster-size tool takes the guess work out of marketing your mission. It will guide you through a series of questions that lead to compelling messaging and a clear action plan for your marketing.

1, 2, 3 Marketing Tree lite
Same info as the poster-size version but formatted for 8.5X11. To learn why the poster-size version works way better, watch this quick video.

Nonprofit Messaging Roadmap
Follow this roadmap to create a compelling Messaging Framework for your organization.

Messaging Framework
Follow the Roadmap (above) to fill in this Messaging Framework. Pass it out to staff, board and volunteers to bring consistency to your messaging.

Communications Calendar
This deceptively simply template will help you quickly get your ducks in a row and keep them there. (Do this after you’ve done your 1, 2, 3 Marketing Tree.)

5 Steps to a Funective Nonprofit Brand
A short, simple technique for bringing consistency to all your marketing, fundraising and communications efforts.

Target Participant Persona
An example of how to create a persona, a very powerful step in connecting with those who are most important to your mission.

Nonprofit Marketing Inventory
Sounds dull but a marketing inventory shows you where you’re at and what you’ve got. Clearly an important first step for any non profit en route to marketing awesomeness!

The Belief-o-Meter
This will keep you laser-focused on the people who matter most to your organization. If the terms ‘Believers, Agnostics, and Atheists’ don’t instantly make you think of a handy way to categorize possible supporters, watch this.