We’re not fans of reinventing wheels, but every once in a while, a new wheel is in order! Below are the wheels (a.k.a. tools) Claxon has created to help you do good and get noticed. (If you like these, be sure to sign up for our monthly e-newsletter. You’ll be first to get the latest and greatest!)
Get all the goods in one go. Download a topic below with the best a la carte items for that kit.
Marketing 101 Toolkit New to this marketing stuff? Then start here and get the basic tools you’ll need to do good and get noticed.
Branding Toolkit This kit is to help you find your cohesive brand personality.
Messaging Toolkit Use this kit to hone your words and make a greater impact.
a la carte
Pick and choose what’s right for you. Don’t worry, you can always come back for seconds.
1, 2, 3 Marketing Tree (lite) Same info as the poster-size version but formatted for 8.5X11. To learn why the poster-size version works way better, watch this quick video.
“We’ve been working through the 123 Marketing Tree. It provides exactly the roadmap I hoped for. I can’t tell you how helpful it was to show my ED the Movie Monday video & go right to your planning template: we were all swiftly on board and enthused. You’ve provided the clearest path we’ve found toward a more comprehensive communications plan. Thank you, thank you, thank you, for making your expertise so generously available to all of us.” - Beth Amsbary, Church Council of Greater Seattle
5 Steps to a Funective Brand A short, simple technique for bringing consistency to all your marketing, fundraising and communications efforts.
The Belief-o-Meter This will keep you laser-focused on the people who matter most to your organization. If the terms ‘Believers, Agnostics, and Atheists’ don’t instantly make you think of a handy way to categorize possible supporters, watch this.
Mechanism Manager This deceptively simple template will help you quickly get your ducks in a row and keep them there. (Do this after you’ve done your 1, 2, 3 Marketing Tree.)
Marketing Action Plan A step-by-step guide that walks you through the why, what, and how of inspiring action and engagement in your organization by creating a Marketing Action Plan. Short explanations guide you every step of the way and a handy check list keeps you on track.
Messaging Framework Follow the Roadmap (above) to fill in this Messaging Framework. Pass it out to staff, board and volunteers to bring consistency to your messaging.
Marketing Inventory Sounds dull but a marketing inventory shows you where you’re at and what you’ve got. Clearly an important first step for any non profit en route to marketing awesomeness!
Messaging Roadmap Follow this roadmap to create a compelling Messaging Framework for your organization.
Rebranding Checklist A comprehensive ‘Rebrand Checklist.’ Don’t worry! This is simply a guideline you change until it’s right for you.
Target Participant Persona An example of how to create a persona, a very powerful step in connecting with those who are most important to your mission.
Organizational Lexicon A tool to help you create your very own lexicon. By doing this you up the odds that you’ll use words that make you stand out from the crowd. And standing out from the crowd is a good thing when it comes to marketing!
Personal Lexicon A tool to help you create your very own lexicon. By doing this you up the odds that you’ll use words that make you stand out from the crowd. And standing out from the crowd is a good thing when it comes to marketing!