Whether you’re looking to land a client, get a job, or engage a donor in your cause, you need an elevator pitch. The problem is most people’s pitches are pitiful. They drive people away, rather than drawing them in. This short book lays out the five biggest mistakes people make when creating and delivering a pitch. Then it shows you how to fix them. Packed with real-life examples, tips, and tricks, this book will help you take your pitch from pitiful to perfect in no time flat.