</h1> <article> <h1>Comment on Honk if you love SMO! by Ash</h1> <p>Ash — Thu, 17 May 2012 16:50:35 +0000</p> <p>As always whatever you touch turns into “better”. I love the examples you give for current and practical application. I can always count on you to teach me something…even if it is on something I had a hand in creating in the first place.</p> </article> <article> <h1>Comment on Death of the Elevator Pitch? by Ash Shepherd</h1> <p>Ash Shepherd — Tue, 10 Apr 2012 17:48:41 +0000</p> <p>Agreed! I think the power comes in the combination. The trick is if we are able to define our challenges with pictures this will also allow us to better express it with words. After all, most often we are just trying to tell a story with our words. If we have the pictures in our heads it makes it that much easier to make them come to life in our conversations.</p> </article> <article> <h1>Comment on Newsletter by Word of the Week: Efficiency</h1> <p>Word of the Week: Efficiency — Mon, 12 Mar 2012 11:18:51 +0000</p> <p>[...] Newsletter [...]</p> </article> <article> <h1>Comment on The Consistently Compelling Seattle Aquarium: How Do They Do It? by Weekly Roundup</h1> <p>Weekly Roundup — Fri, 09 Mar 2012 20:17:46 +0000</p> <p>[...] now firmly on board the consistency wagon. If you’re still on the fence, watch this and read this. Then explain why you wouldn’t embrace [...]</p> </article> <article> <h1>Comment on One Less Word Challenge (#onelessword) by Beth Ann Locke</h1> <p>Beth Ann Locke — Sat, 03 Mar 2012 22:32:50 +0000</p> <p>Erica – part of the reason I chose prospect is that I was going to be speaking with foundation about building a program, and NOT using prospect was pretty challenging! But talking about including the community, new supporters, advocates and champions, creating new support from men and women who had been served sounds a lot more humanizing than speaking about the “non-person” prospect. Good exercise!</p> </article> <article> <h1>Comment on Word of the Week: Differentiation (lessons from the Academy Awards) by Weekly Roundup</h1> <p>Weekly Roundup — Fri, 02 Mar 2012 22:01:14 +0000</p> <p>[...] week we talked lots about differentiation and making sure you stand out. I’ve corralled some resources to help with your differentiation [...]</p> </article> <article> <h1>Comment on Word of the Week: Differentiation (lessons from the Academy Awards) by Match the Non-profit Taglines!</h1> <p>Match the Non-profit Taglines! — Wed, 29 Feb 2012 04:56:59 +0000</p> <p>[...] is an important part of differentiating your organization. And your tagline is an important part of your messaging. It lets people know how [...]</p> </article> <article> <h1>Comment on Re-Framing Valentine’s Day by Color as Cause: Where does pink go from here?</h1> <p>Color as Cause: Where does pink go from here? — Thu, 16 Feb 2012 14:52:26 +0000</p> <p>[...] this week, we looked at how a name can frame an issue or idea. So can [...]</p> </article> <article> <h1>Comment on Let’s name this thing by Erica</h1> <p>Erica — Tue, 14 Feb 2012 12:51:13 +0000</p> <p>Thanks for sharing more on UnSectored, Jeff! 100% behind your idea of getting away from ‘sector’ all together. </p> <p>Folks: For more info, go to <a href="http://www.unsectored.net/" rel="nofollow">http://www.unsectored.net/</a>.</p> </article> <article> <h1>Comment on Let’s name this thing by Erica</h1> <p>Erica — Tue, 14 Feb 2012 12:48:34 +0000</p> <p>Love that you asked about ‘sector’, Amara. Joanne, above, raised a similar point and suggested ‘community’, e.g. Social Profit Community or, one my personal favorites of late, ‘Cause Community’. </p> <p>A question that’s bubbling up is: what’s the unit of measurement? Is it the individual, the organization, the collection of organizations or the cause. It’s very different to say, “I am a fundraiser” (unit=individual), “I work for a social profit organization” (unit=organization), “I work in the Social Profit sector” (unit=collection of orgs), and “I work to promote women’s health.” (unit=cause)</p> <p>Since we do the work because of the ‘why’ (a.k.a. the cause), seems like we should focus more on that and less on the rest. What do you think?</p> </article> </main></body></html>