FREE WEBINAR: Put your Words on a Mission

Claxon University is hosting our first-ever FREE webinar on August 24 at 1pm PST. Will you join me? I’d love that.

If you’ll be on vacation that day, don’t sweat it. Enjoy it! Sign up today, and you can listen to the recording when you’re back…refreshed, reinvigorated, and ready to get your communications in tip-top shape.

Now, what will you learn in this webinar that you might not already know?

  • The biggest messaging mistakes I see nonprofits make again and again. And then I’m going to tell you how to avoid and/or fix them.
  • How to make simple tweaks to your writing that’ll make people go, “Woah, wait. What are you doing? I want in on that!”
  • How to get into the minds, and hearts, of your most important audiences. Think donors and staff and board members and volunteers. (And then think about donors again because, well, they’re important.)
  • Etc, etc, etc.

This won’t be an “oh let me just turn this on and listen in the background” webinar. This is going to be a “oh let me have both hands free so I can take copious notes” type of thing. There will be time for Q&A, so you will also be able to get your burning questions answered on the spot.

Whether you join me live on August 24 at 1pm PST, or via recording post-vacay, I really encourage you to sign up for this webinar. It’s free. So pretty much a no-risk proposition. And you’ll learn a ton. The Claxon Team has continued to do research, and find out new things, and by August 24, we’ll be ready to share all our newfound knowledge with YOU.

 

How do you motivate motivation?

[The Language Lab makes it easy for you to put research to work for you and your mission. Each installment gives you research-backed intel on one specific way you can work happier, smarter, and more effectively. To stay in the know, sign up to get Language Lab missives delivered directly to your inbox.]

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The One Thing You Need to Know: Get out and meet people! Meeting someone who will benefit from your work will increase your perseverance, long-term motivation, and success.

Your Motivation Mojo

Motivation is elusive.

For instance, you get all pumped up to work out five days a week. It all starts off really well. You kickbox and yoga the heck out of your newly minted gym pass and jaunty workout gear, yes you do. Quite a week. Motivation mojo is in awesome mode.

Fast-forward to week three. It is 6AM. Your BodyCombat class starts in 30 minutes and rather than donning your workout gear, you stare lovingly at the snooze button…

Zap! Just like that, your motivation mojo goes missing.

This happens in all aspects of our lives. It’s one thing to lose your gym mojo. It’s another thing to lose your work mojo. Because in your line of work, when you lose your mojo, the people you serve lose out as well.

Want to know something magical? You can keep your motivation mojo motivated simply by meeting someone that your work benefits. This is true for you, your staff, your volunteers, your board–everyone. Indeed, this motivation trick works on everyone, regardless of their role.

Researchers did a series of experiments on people working in a fundraising organization. These folks raised money by working the phones. In the experiment, one group interacted briefly with a beneficiary. The other group read a letter from a beneficiary and talked about the letter amongst themselves, i.e. no contact.

Guess what? A month later, the group that read the letter saw basically no difference in persistence or job performance. However–and this is a BIG however–the group that interacted with the beneficiary showed way more persistence (142% more phone time) and job performance (171% more money raised).

IMPORTANT NOTE: Although this research took place in a fundraising organization, the researchers were not thinking of this as advancing an understanding of fundraising. No, they were looking at it through the lens of organizational psychology and the importance of word design to increase task significance and thereby motivation and effectiveness. So, yes, it applies to fundraising. But the application is much broader and, therefore, more widely relevant.

Want more on motivation?

  1. Read the study, Impact and the Art of Motivation Maintenance, right here.
  2. If you find yourself needing the motivation to write, go meet a beneficiary, and then turn on Written Kitten. Right your little heart out!
  3. Try out a Pomodora Timer. (I am a big fan of the ‘Awwesome’ option. Go ahead, try it.)

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Did you hear about the August 24th, FREE Words on a Mission Webinar we are hosting? You can sign up here. 

 

You are more effective than you think you are!

[The Language Lab makes it easy for you to put research to work for you and your mission. Each installment gives you research-backed intel on one specific way you can work happier, smarter, and more effectively. To stay in the know, sign up to get Language Lab missives delivered directly to your inbox.]

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Remember the little boy and the starfish story from the last Language Lab?

That story is largely about how we humans (irrationally) discount the good we do when faced with other problems we can’t solve.

While we were researching this phenomenon, we learned a new word: pseudoinefficacy.  Oooooooh. Aaaaaaaah. #ShinyNewWord

If you’ve been following Claxon for any time at all, you know how much we love discovering new words. Gets us all giddy. This one is no exception. Not that pseudoinefficacy is a good thing. (It isn’t.) But it is super great to find a new word that sums up such a big problem.

Okay, so, what does pseudoinefficacy mean? Thought you’d never ask.

It is the false (pseudo) belief that you are ineffective when, in fact, you are effective.

We’ve been looking at why it is so extra special important to focus on the Story of One (here and here). Pseudoinefficacy explains why stories of one make a difference in your donations. If supporters feel like the problem is so big that it can’t be solved, they may stop paying attention to the good they can do.

Using our starfish example: if donors start looking at all the starfish on the shore rather than the one starfish they can save, pseudoinefficacy can kick in and drain their motivation to donate. #SadStarfish

Guess what? Your supporters aren’t the only ones susceptible to the scourge of pseudoinefficacy. You may be suffering from it as well.

Yeah, let’s talk about you for a minute, shall we?

The work you do is hard. The problems you are trying to solve are BIG. Your to-do list is looooooooooooooooooong. If you focus on all the things you haven’t done – all of the things you may never get done – you’re likely to stop celebrating all of the ways in which you have kicked ass and taken names.

This is so sad. You deserve to be celebrated. And yet, rather than feeling joyful, you feel like a deflated balloon after a birthday blowout. Sad and droopy and all alone in the corner. Like Baby. Forlornly watching from a distance.

But no one puts Baby in the corner. Nope, no one.

How do you pick yourself up and do your equivalent of the Big Final Leap with everyone looking on in celebratory awe, i.e. how do you kick pseudoinefficacy to the curb?

Good news: the things that work on your donors can also work on you.

  1.  Remind yourself that you are being irrational. Simply remembering that it is silly to not value the good you do can be enough to snap you out of it. (Warning: Donors don’t really like to be told that they’re being irrational. So tread lightly.)
  2. Take time to focus on the ways you, and/or your organization, are effective. Find a Story of One and meditate on it. (Or better yet, meet a beneficiary in person. In one study, this increased donations by 171%.) Then share the story with your supporters. Doesn’t need to be a big ol’ spread in the annual report (although those are super fab). Post it on Facebook. Or Instagram. Or wherever. Sharing it will reinvigorate you.
  3. Celebrate your effectiveness to boost your motivation so you can get back to feeling awesome. Because you–and your donors–are exactly that. A.W.E.S.O.M.E.

Deeper Dive
Want more on how to snap out of sad starfish mode, and turn on Super Star Mode at full force? Here you go.

 

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Countdown to Fall Quarter at Claxon University is on: only 67 days left. Unleash your awesome this fall! (These fine folks did. You can, too.)

 

Totally Irrational

[The Language Lab makes it easy for you to put research to work for you and your mission. Each installment gives you research-backed intel on one specific way you can work happier, smarter, and more effectively. To stay in the know, sign up to get Language Lab missives delivered directly to your inbox.]

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The one thing you need to know: 

Don’t mention all the people/puppies/trees that someone’s donation will fall short of helping. Focus on what it will help.

So, what’s the deal?

We’re totally irrational about our charitable giving. We like to think we’re rational. But when it comes down to it, we’re just not. (My fave piece on this is Homer Simpson for Nonprofits.)

This plays out in a bunch of different ways. But one specific way has to do with how you frame your stories. Per the last Language Lab post, you’re writing stories that shine a bright light on one super amazing person (or puppy…I’ll stop with the puppies now) that a donor could help, right? Right.

It’s oh-so-tempting to mention that there are other people who also need help. Big, epic social issues generally involve more than one person. Feels weird not to mention the other people. But do so at your own peril. Because as soon as you mention all the others–zap!–all the magic disappears.

The donor is now focused on the unmet need. They get sad and unhappy. They feel like their donation couldn’t possibly make a difference so what’s the point? Instead of making a donation, they drag themselves to the nearest Starbucks and drown their charitable sorrows in a double tall, split shot vanilla latte made with organic, wholesome milk.

For the same price that they just spent on their latte, the donor could’ve made a difference in someone’s life. But they no longer felt like they could.

Hot Tips

  • If you’re going to mention more than one person, adhere to WJ Lecky’s idea of an expanding circle. It starts with the individual and then goes to the family then the community, etc. Unify more people together into one as you go.
  • Harken back to what you learned about unit-asking. If you need to show the larger context, ask your supporter to think about what they would give to help one person first. Then–and only then–expand to more people.
  • Riff on the Starfish & the Boy story. (The little boy sure teaches the sourpuss man a thing or two, doesn’t he?)
  • Or riff on: “To the world, you may be but one person. But to one person, you may be the world.”

P.S. Countdown to Fall Quarter at Claxon University is on: only 76 days left. Unleash your awesome this fall! (These fine folks did. You can, too.)

The Story of One. And Only One.

[The Language Lab makes it easy for you to put research to work for you and your mission. Each installment gives you research-backed intel on one specific way you can work happier, smarter, and more effectively. To stay in the know, sign up to get Language Lab missives delivered directly to your inbox.]

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In the last Language Lab, we talked about how oxytocin and dopamine generate generosity. I said there was more to say about oxytocin and storytelling. Here’s the more.

The One Thing You Need to Know: Tell stories about one person. Not thousands of people. Or hundreds of people. Or even two people. One person. Singular.

Why One Works
You’ve likely heard the saying: “One death is a tragedy; a million deaths is a statistic.” (Who said this first is up for debate, by the way.) These are words to live by if you’re looking to get people jazzed about your world-changing work.

But why? The arithmetic of compassion. That’s why.

Watch this:

  • Visualize one puppy
  • Now visualize 1,000 puppies

Which visual was stronger? Likely the one of the one puppy. Your brain could fill in all the adorable details–her brown eyes, her black, twitching nose, her cinnamon colored, white speckled ears. Oooooooohhhh. Adorbs!

What about the image of the 1000 puppies? Still cute. Cuz they’re puppies. But fuzzy. Lacking details. Just a mass of puppiness.

Fuzzy masses aren’t compelling.

Bonus Bit: Not only do people respond more to one person/puppy, they feel better when they’ve helped that one person/puppy. So by telling the Story of One, you not only grab people’s attention more easily, but–if it comes to pass that they donate–they feel better about their donation. (Can you say “win/win”?)

Important Stuff

Countdown to Fall Quarter at Claxon University has begun: only 88 days left. Unleash your awesome this fall! (These fine folks did. You can, too.)