Do Good. Get Noticed.
The internet and plucky little requests for support have online giving up year-over-year. What doesn’t happen as much online are major gifts. You know, the kind that require a relationship with the donor over a period of time that would … Continue reading
Why does your organization exist? It’s a simple question, but few organizations do a good job of answering it. You talk about what you do, and how you do it. But the factor that separates most highly-successful, mission-driven organizations from … Continue reading
Sometimes, inspiring action from your supporters is a matter of timing. And by “sometimes”, I mean pretty much always. You may already be a Claxonette subscriber. If so, you’re aware of a little thing called the YouTube Nonprofit Program. Google … Continue reading
People love clicking buttons. If you’ve ever handed a three-year-old your cell phone, you know what I mean. Kids are cute, and it almost makes the bill for that 14 minute accidental call to Taiwan OK. Buttons get more action … Continue reading
There’s nothing worse than getting a wimpy marketing email. You know the ones. You start reading, fail to identify the point and—poof!—it’s gone with one click of the delete button. Bad, boring emails are an epidemic these days. Missing from … Continue reading
