New (lower) price for Claxon U!

The Punch Line

The price for Claxon University’s on-line training–Words on a Mission–is now $425 if you pay up-front, or $40/month for 12 months.

The Rationale

We created Words on a Mission because we wanted as many non-profits, do-gooders, and mission-motivated trailblazers as possible to be able to learn how to create remarkable messaging.

We did it so communications conundrums could become a thing of the past.

We did it because we know that effective communications leads to engagement.

To more funds, and awareness, and good in the world.

That’s why we did it.

Claxon U “students” have knocked it out of the park when it comes to getting results. Totally awe-inspiring what they’ve accomplished.

We want those results for absolutely everyone. We want them for you.

But recently we had one of those moments. A moment when you realize if you’re going to achieve your vision, you need to course correct to get there.

At $949, Words on a Mission seemed fairly reasonably priced. It’s about $25,000 worth of consulting all wrapped up in a self-paced on-line training that anyone can do. Nifty.

But recently we did a webinar with Vu Le and the topic of professional development came up. We asked participants how much budget they had for professional development. We knew it wasn’t going to be much and–wowee– it is not a lot.

$949 isn’t doable, even for mid-size organizations. So we decided to do something about that.

We sat ourselves down and said, “If the goal is to get this into the hands of as many people as possible, how low can we go and not lose money?”

$425. That’s how low we can go.

So that’s the new price. $425 up front, or $40 per month for 12 months.

We had to trim down a few things to make this price doable. For instance, we’re no longer going to do on-line office hours. But you’ll still be able to ask questions via the private Facebook group, so you won’t ever be stuck and not have the support you need. We got your back.

If you’ve been on the fence about doing this training, hop off the fence and into the land of communications awesomeness! You know you’ve got it in you. We believe in you.

Let’s do this thing!

Stand Out: How to find your breakthrough idea [book review]

Dorie Clark

Dorie Clark is an inspiration. Insightful. No-nonsense. Encouraging. Prolific. (Does she sleep?!)

Her work is extremely relevant to those of us in the non-profit sector. The opening to her most recent book, “Stand Out: how to find your breakthrough idea” says it all:

“You have something to say to the world. You have a contribution to make.”

Indeed you do! You’re on a mission to make the world better, brighter, safer, kinder. More sustainable and equitable. Heck yeah you’ve got a contribution to make. You’re making one every day.

Dorie goes on to say:

“Yet too many of us shrink back when it comes to finding and sharing our ideas with the world.”

She kind of nailed it on the head there, didn’t she?

As non-profit and philanthropic leaders, we have been trained to not “toot our own horns”. To not draw attention to our work. To put away our soapboxes and megaphones. And, to some extent, that makes sense. It’s not about us. It’s about our mission, our work, the people we serve.

But here’s the thing: if you don’t share your ideas for how to make the world a better place, no one will know about them.

Now, I’m not a betting gal, but I’d lay money on the table that you have some good ideas about how we might do things better. Those ideas would mean fewer kids on the streets, more people fed, more acres of land protected, healthier communities, happier people, etc., etc., etc.

So I’d like to encourage you to 1) read Dorie’s book because it’s great and inspiring, and 2) to reframe how you think about “tooting your own horn”. There’s a big difference between tooting your horn and putting a breakthrough idea out into the world, especially if that idea will make the world a better place. Then you’re kind of obligated to put it out to the world. Keeping it to yourself would be downright selfish. (How’s that for a reframe?)

What’s your breakthrough idea for making the world a better place?

 

Personal Branding & Cute Little Cows

Moooooooooooooooo.

That’s what I hear in my mind when I hear the word “branding”. Cows. Wandering around the pasture. Chewing their cud. Staring off into middle distance.

They’re cute, aren’t they?

But branding isn’t about cows at all. (Yes, cows are branded, poor little things. But we’re not talking about that. Ouch!)

Personal branding is about putting your unique stamp on the world. It’s about figuring out who you are at your core. What your values are. What your personality is. What you stand for. And then infusing that throughout your personal and professional lives.

Personal branding isn’t particularly complicated. But if you’re someone driven by mission–someone like you–it’s a liiiiiiiiitle more complicated because of the whole aligning your personal values with those of the organizations for which you work.

Just like an organization or a company, you already have a brand. But are you managing it well? That’s the question. And that’s what we’re going to tackle in this month’s free webinar.

Specifically, we’ll cover:

  • Why you should actively care about your personal brand (Hint: It has to do with being happier and more successful.)
  • A super practical way to define your personal brand.
  • What your words say about your personal brand.
  • How the narrative, visual, and experiential aspects of your brand work together… and what bad things happen when they don’t.
  • How to be true to your personal brand in different contexts, including at work.

Here are the details. Hope you’ll join me! (If you can’t join live but are interested in the topic, register anyway and you’ll auto-magically get the recording.)

January 25, 2017
1-2pm Pacific


Announcing: Personal Branding, The Non-profit Edition [Webinar]

While we’re running around making sure our non-profit’s image stays in check, it’s easy to forget about something a bit more personal. I’ll give you a hint. It’s something Kim Kardashian has mastered, and arguably, made millions of $$ from doing so well.

I’m talking about creating a solid personal brand, and whether you know it or not, you have one. You may scoff: I’m not even 100% sure what a “personal brand” is, how can I have one?

Do a google search of your name (with your organization/ location, if you have a Jenn Jones-type of name.) What comes up? This is part of your personal brand. What does your cover photo look like on Twitter? What expression are you donning in your LinkedIn profile photo? These are also part of your personal brand.

It applies offline, too. What do your coworkers think when they think of [insert your name here]?

The good news? You’re not powerless when it comes to defining your personal brand. With just a little care, your personal brand can help you achieve your goals and be your happiest, most fulfilled self. If you’re in a public-facing role at your non-profit, it can also help you achieve your non-profit’s goals.

If you haven’t noticed, we’ve got your back here at Claxon. We want to make it as easy as possible for you to find the inner rock star we both know is inside of you. That’s why we’re offering a free webinar all about personal branding. And we’re doing it exclusively for non-profit professionals such as yourself.

When: January 25, 2017, 1-2 p.m PT/ 4-5 p.m. ET/ 3-4 p.m CT


Presented by: Erica Mills, Claxon’s CEO


Who Should Attend: Non-profit executive directors, communications staff, and other non-profit professionals who are either new to personal branding, or want to improve their personal brand.


What You’ll Learn:

  • Why you should actively care about your personal brand.
  • A super practical way to define your personal brand.
  • What your words say about your personal brand.
  • How the narrative, visual, and experiential aspects of your brand work together…and what bad things happen when they don’t.
  • How to be true to your personal brand in different contexts, including at work.

If you want 2017 to be a ridiculously successful year for you, join us for this webinar. By the end, Kim Kardashian will have nothing on you!

Disclaimer: We’re not necessarily huge fans of Kim Kardashian. In fact, we have some issues with her, to be honest. But the girl has nailed the personal branding thing. Plus, for better or worse, you likely know who she is. So we can reference her and most everyone will get the reference, which is harder to do than you might think.

I want to register!

FREE WEBINAR: Put your Words on a Mission

Claxon University is hosting our first-ever FREE webinar on August 24 at 1pm PST. Will you join me? I’d love that.

If you’ll be on vacation that day, don’t sweat it. Enjoy it! Sign up today, and you can listen to the recording when you’re back…refreshed, reinvigorated, and ready to get your communications in tip-top shape.

Now, what will you learn in this webinar that you might not already know?

  • The biggest messaging mistakes I see nonprofits make again and again. And then I’m going to tell you how to avoid and/or fix them.
  • How to make simple tweaks to your writing that’ll make people go, “Woah, wait. What are you doing? I want in on that!”
  • How to get into the minds, and hearts, of your most important audiences. Think donors and staff and board members and volunteers. (And then think about donors again because, well, they’re important.)
  • Etc, etc, etc.

This won’t be an “oh let me just turn this on and listen in the background” webinar. This is going to be a “oh let me have both hands free so I can take copious notes” type of thing. There will be time for Q&A, so you will also be able to get your burning questions answered on the spot.

Whether you join me live on August 24 at 1pm PST, or via recording post-vacay, I really encourage you to sign up for this webinar. It’s free. So pretty much a no-risk proposition. And you’ll learn a ton. The Claxon Team has continued to do research, and find out new things, and by August 24, we’ll be ready to share all our newfound knowledge with YOU.