Do Good. Get Noticed.
Social Media rock stars Noland Hoshino, Ash Shepherd and Zan McColloch-Lussier just released the newest SMO book, Social Media Road Map. This little book is pure genius. Fun, straight-forward and actionable. Among other bits of awesomeness, they recommend a fab messaging exercise: “Create a bumper sticker message that reflects your brand, position, and personality. Your [...]
The topic of renaming the non profit sector came up a lot at the Washington State Nonprofit Conference last Friday. That’s because Dan Pallotta, author of Uncharitable and shaker-upper-of-all-things-traditionally-nonprofit, gave the keynote. He’s the guy who pointed out that, in Latin, non profit means “non progress” and that that’s a pretty lame name for a [...]
Makeovers. They’re all the rage. And nonprofits deserve them just as much as Norma Jean (who became Marilyn after she was made over). Instead of thinking of extreme, think ‘mini’. Check out my presentation from the 2012 Washington State Nonprofit Conference for examples of how to make over attitudes, actions, visuals and words to achieve [...]
A non-word is a word that’s not recognized as “legitimate” or not approved given the circumstances. Non-words can be handy. They include gems like blub, proact, and maximizer. The beauty of the English language is that it’s fluid. Unlike French or some other languages where new words have to be approved, the English language made [...]
It turns out that “maximizer” isn’t an official, Old English Dictionary-approved word. This is weird to me. The people I know in the iSector–or social good space or for cause or whatever else you call it–are full-on, all-out maximizers. If we’re not trying to maximize our impact–our collective shot at making the world a better [...]
