Earlier this week, I made the case for having a good Elevator Pitch. But let’s be honest: creating an elevator pitches can be stress-inducing. It doesn’t need to be! Watch this short video for tips on how your nonprofit can … Continue reading
The Consistently Compelling Seattle Aquarium: How Do They Do It?
March 8, 2012 By 1 Comment
Being consistently compelling is key when it comes to creating a lasting connection with your supporters. It’s what makes good brands great. It helps you stand out from the crowd and keep you at the forefront of people’s minds. It’s … Continue reading
Match the Non-profit Taglines!
February 28, 2012 By Leave a Comment
Messaging is an important part of differentiating your organization. And your tagline is an important part of your messaging. It lets people know how you’re different-or the same- as other organizations. Often, it clarifies your Why (aka your Belief Proposition). See … Continue reading
Believers, Agnostics & Atheists
February 7, 2012 By 3 Comments
The general public is not a target audience! Learn how to avoid this pitfall and focus your message to the people who matter most to your cause. Believers, Agnostics & Atheists from Claxon Marketing on Vimeo.
