Do Good. Get Noticed.
You can’t read a non-profit blog or newsletter without tripping over commentary on trends…online giving is up, but gift growth rate is down overall, social enterprise is on the rise, etcetera. Maybe I’m waxing optimistic, but I’ve been thinking about … Continue reading
We all know that every mission, in order to succeed, needs its supporters. And to get supporters you have to talk about what you do – you need to make people care so they fund your work, donate their time, … Continue reading
When someone is super duper smart about something, I always hope they’ll share their smarts. Lucky for us, Heather Hamilton, who knows a gob smacking amount about personas and audience segmentation, has agreed to. She knows about the art and … Continue reading
After reading some of my recent posts on identifying your target audience, you may be wondering: “Hey Erica, that’s great. I get that my target audience isn’t just like me and they aren’t simply defined by their demographics, but what … Continue reading
Ask an organization to describe its target audience and you’ll most likely hear some demographics – women between 35 and 44, etc. Knowing the gender and age range of prospects is great when it’s relevant. But sometimes it’s just trivia. … Continue reading
