Who, or what, is your competition? (5 of 15)

Who, or what, is your competition? (5 of 15)

[This is part five of our 1, 2, 3 Marketing Tree Step-by-Step series, written by our fabulous intern, Vicki. If you’re new to the series, you can catch up on previous posts. If you haven’t already gotten 1, 2, 3 Marketing … Continue reading

The Winner of the 2014 #WorstMissionStatement Contest is…

Center for Justice, Mission Statement

…The Center for Justice! Of all the entries, this one really stood out: “The Center for Justice is a legal advocacy organization that works to empower individuals and provides vigorous oversight and advocacy when community rights need to be defended … Continue reading

Why smart fundraisers pay attention to pronouns

Why smart fundraisers pay attention to pronouns

“I would love to get together for coffee.” “Would love to get together for coffee.” The difference between these two sentences may seem subtle, but it’s actually staggering:. The difference, obviously, is that the second sentence drops the “I”. Why … Continue reading

What karate taught me about marketing

What karate taught me about marketing

When I was 19, I started doing karate. I quickly became completely and utterly obsessed. I trained 15-20 hours a week. It was fantastic. #OhToBeYoungAgain Six years later, I moved back to Vancouver, Canada. I tried to find a dojo … Continue reading

A Super Easy Way for Nonprofits to Replicate the #IceBucketChallenge

ALS Association, #IceBucketChallenge

The success of the ALS Association’s Ice Bucket Challenge is a sight to behold. Everyone from Bill Gates (who has a much better sense of humor than he is given credit for) to Matt Damon (who uses toilet water cuz he’s the … Continue reading