What are the very best verbs for year-end fundraising?

What are the very best verbs for year-end fundraising?

Support. Give. Donate. Which one is best for year-end fundraising (including #GivingTuesday)? The answer, of course (and annoying as it is) is–it depends. As you can see, all of them show up in the red category, meaning they’re used a … Continue reading

Introducing The Wordifier!

Introducing The Wordifier!

We are overjoyed to announce the arrival of our newest (and dare we say spiffiest?) tool to the Claxon family–The Wordifier!!! What the heck is The Wordifier? The simple answer is that it’s an amplifier for your words. The slightly more … Continue reading

Who, or what, is your competition? (5 of 15)

Who, or what, is your competition? (5 of 15)

[This is part five of our 1, 2, 3 Marketing Tree Step-by-Step series, written by our fabulous intern, Vicki. If you’re new to the series, you can catch up on previous posts. If you haven’t already gotten 1, 2, 3 Marketing … Continue reading

The Winner of the 2014 #WorstMissionStatement Contest is…

Center for Justice, Mission Statement

…The Center for Justice! Of all the entries, this one really stood out: “The Center for Justice is a legal advocacy organization that works to empower individuals and provides vigorous oversight and advocacy when community rights need to be defended … Continue reading

Why smart fundraisers pay attention to pronouns

Why smart fundraisers pay attention to pronouns

“I would love to get together for coffee.” “Would love to get together for coffee.” The difference between these two sentences may seem subtle, but it’s actually staggering:. The difference, obviously, is that the second sentence drops the “I”. Why … Continue reading