Why ‘provide’ is the lamest verb ever

provide, language, verbs, nonprofit communications, nonprofit marketing

Last week, I had the pleasure of presenting at the Food Lifeline conference. Everyone in the room worked or volunteered with a food bank/pantry. They are, as I like to say, foodies. As I usually do when I have a … Continue reading

Branding Basics for Nonprofits: How to Create an Irresistible Brand on Any Budget

Branding Basics for Nonprofits: How to Create an Irresistible Brand on Any Budget

The following is an adapted excerpt from Maria Ross’ new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (Norlights Press, April 2014).  Maria uses lots nonprofit examples in her book.  I thought this bit … Continue reading

We & Our – Use with Caution [#WordsThatWow]

[This is the latest post in our #WordsThatWow series.] We. It seems like such a nice word, doesn’t it? Like a big hug. Only it’s a word. A word-hug, as it were. Ditto for ‘our’.  “We are creating opportunities for … Continue reading

Retention–Use With Caution (#WordsThatWow)

[This is part of our #WordsThatWow series. We covered which words to avoid, and have been looking at which ones to use with caution, including inspire, impact, and advocate. In this post, we look at another word to use cautiously--retention.] Retention has been on … Continue reading

Use These Words With Caution – Advocate [#WordsThatWow]

[This is the next installment in our series explaining each of the words on our 2014 List of Words that Wow. Last time, we covered inspire and impact. Next up in the "Use with Caution" category is advocate.] Advocate. It’s a … Continue reading