About Erica

Erica wanted the mission-motivated of the world to have a partner in messaging awesomeness. Thus Claxon was born.

Erica believes that EVERY organization can—and should—have a consistently compelling way to describe their organization, whether they’re talking, writing, or tweeting! She knows this isn’t an easy task and that’s why she creates tools to help organizations of all shapes and sizes tackle this tough challenge.

When working one-on-one or in small groups with clients, Erica asks a lot of questions about your ‘why’ (she’s a Simon Sinek fan), your belief proposition and your essence. She hammers away on your brand personality. It’s all a bit existential. But she’s so into it, you find yourself going along with it. And then—lo and behold—you realize this stuff works and you have focus and clarity and—woo hoo!—an elevator pitch you love!!!

Erica likes writing a whole lot. She likes public speaking and teaching even more than writing. (Gasp!) She is a Senior Lecturer at the University of Washington and a frequent speaker at conferences and venues where there’s a gathering of mission-minded professionals.

Erica is the author of Pitchfalls: why bad pitches happen to good people and the creator of the Wordifier, an online tool that helps nonprofits amplify their words.

When she’s not thinking about words, Erica thinks about how darn cute her two kids are and whether there is anything better than sipping a good glass of wine while they regale her with tales from their days on the mean streets of Northeast Seattle.