Claxon University’s first course is Words on a Mission. Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post in this series, I’ll share what the question is, along with a snippet from the video lecture.
Lesson 2: What do you want to be known for?
Post Readability Stats: Reading Ease 66.8, Grade Level 8.3.