There’s a lot of buzz about personal brand(ing) these days. Rightfully so. The tools available make it possible for you to build your very own Personal Brand Empire. There are loads of articles on how to do this (like this one from SocialBrite).
There isn’t a lot on how the advent of personal branding impacts organizational messaging. Your message is only as effective as the people who use it. If the organizational message conflicts with enough people’s personal brands, you’ve got yourself a problem.
You have an HR problem that is rearing its head as a messaging problem.
Attract people who care passionately about your cause and your mission, and this problem will resolve itself to a large extent.
Once you have the right people on the bus, make sure they have the right words. Words that support your organization’s brand, words that are easy to infuse with one’s personal passion for the work. With this in place, personal branding can support organizational messaging. And that’s good for everyone.