Is your mission guiding or motivating?

mission, marketing, communications, fundraising

Image by © Royalty-Free/Corbis

When something is “mission-driven”, it means it is guided by mission: mission-driven strategy, mission-driven communications, mission-driven staff.

When something is “mission-motivated”, it means the mission offers a motive for action: mission-motivated messaging, mission-motivated marketing, mission-motivated fundraising.

Be clear on when your mission is guiding and when it is motivating. There’s a big difference.

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