Word of the Week: Consistency

Consistency is key for exercise, parenting and, yes, that’s right, messaging.

Yes, consistency is your BFF when it comes to making your messaging stick. Depending on who you listen to, adults have to hear something three to seven times before we remember it.

If you’re switching up your messaging all the time, how’s someone going to fall in love with your organization? They won’t even remember who you are!

This is why consistency will star as our Word of the Week.

How consistent is your messaging? If you’re not sure, do an inventory and find out. (Sounds boring but is quite fascinating!)

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