Just like the Information Diet challenges us to become more conscious consumers of info, I’d like to challenge us to become more conscious users of words.
I mean, let’s get real: We’re awash in words. The question is are we using the very best words to connect and engage? Hmmmm…probably not.
That’s why I am cordially inviting you to join me in the One Less Word Challenge (#onelessword). I did this challenge last year with the word ‘non-profit’. It’s hard. It’s also extremely effective.
Here’s what you do:
- Identify a word you use a lot and probably shouldn’t. (Feel free to pluck from one of the Top 5 Words to Avoid to Achieve Messaging Awesomeness.)
- Pick a week and don’t use the word for that entire week (seven straight days, including weekends!).
- Keep track of the words you use instead.
- Share what you learn in the comments below and/or by using #onelessword on Twitter.